KINGDOM VALOR

Privacy Policy

KINGDOM VALOR PRIVACY POLICY AND COOKIE POLICY

This privacy policy describes the personal data collected or generated (processed) when you interact with Kingdom Valor through our websites, digital experiences, mobile applications, stores, events, or one of our other products or services, all of which are part of Kingdom Valor’s Platform (“Platform”). It also explains how your personal data is used, shared, and protected, what choices you have relating to your personal data, and how you can contact us.

WHO is Responsible for the Processing of Your Personal Data?

The Kingdom Valor entity responsible for the processing of your personal data will depend on how you interact with Kingdom Valor’s Platform and where you are located in the world. The relevant Kingdom Valor entity is referred to as “Kingdom Valor”, “our”, “we” or “us” in this privacy policy.

Please review our List of Local Entities for the name of the Kingdom Valor entity responsible and the appropriate contact information.

WHAT Personal Data Do We Collect and WHEN?

We ask you for certain personal data to provide you with the products or services you request. For example, when you make purchases, contact our consumer services, request to receive communications, create an account, participate in our events or contests, or use our Platform. Additionally, when you request specific services in store, we may ask you to log in to provide services that are then associated with your account (e.g. size, fit, preferences).

This personal data includes your:

  • Contact details including name, email, telephone number, and shipping and billing address;
  • Login and account information, including screen name, password, and unique user ID;
  • Personal details including gender, hometown, date of birth, and purchase history;
  • Payment or credit card information;
  • Images, photos, and videos;
  • Data on physical characteristics, including weight, height, and body measurements (such as estimated stride and shoe/foot measurements or apparel size);
  • Fitness activity data provided by you or generated through our Platform (time, duration, distance, location, calorie count, pace/stride);
  • Personal preferences including your wish list as well as marketing and cookie preferences.

We collect additional personal data from you to enable particular features within our Platform. For example, we request access to your phone’s location data to log your run route, your contacts to allow you to interact with your friends, your calendar to schedule a training plan, or your social network credentials to post content from our Platform to a social network. This personal data includes your:

  • Movement data from your device’s accelerometer;
  • Photos, audio, contacts, and calendar information;
  • Sensor data, including heart rate and (GPS) location data;
  • Social network information, including credentials and any information from your public posts about Kingdom Valor or your communications with us.

When interacting with our Platform, certain data is automatically collected from your device or web browser. More information about these practices is included in the “Cookies and Pixel Tags” section of this privacy policy below. This data includes:

  • Device IDs and type, call state, network access, storage information, and battery information;
  • Traffic data about your visit to and interactions with our Platform, including products you viewed, added to your cart, or searched for and whether you are logged in to your Kingdom Valor account;
  • Cookies, IP addresses, referrer headers, data identifying your web browser and version, web beacons, tags, and interactions with our Platform.

KIDS

We comply with local laws and do not allow children to register on our Platform when they are under the legal age limit of the country in which they reside. We will ask for parental consent for children participating in Kingdom Valor experiences and events.

TOOLS to Manage What Personal Data We Collect

When using our Platform, we also provide in-time notice or obtain consent for certain practices. For example, we will obtain consent to use your location or send push notifications. We may obtain this consent through the Platform or using the standard permissions available on your device.

In many cases, your web browser or mobile device platform will provide additional tools to allow you to control when your device collects or shares particular categories of personal data. For example, your mobile device or web browser may offer tools to allow you to manage cookie usage or location sharing. We encourage you to familiarize yourself with and use the tools available on your devices.

WHY and HOW Do We Use Your Personal Data?

We use your personal data in the following ways:

To Provide the Features of the Platform and Services You Request

When you use our Platform, we will use your personal data to provide the requested product or service. For example, if you make a purchase on KingdomValor.com or participate in an event or promotion, we will use the contact information you give us to communicate with you about the purchase, event, or promotion. If you contact our consumer services, we will use information about you, such as delivery or payment information or the product you have purchased, to help you resolve a problem or question.

If you use our Platform to track your fitness activity or physical characteristics, we will collect this personal data and store it so that you can review it on the Platform. Your fitness activity data may include data you enter about your activity or data collected by your device during your activity such as location data and movement data. We may use this activity data to calculate further information about your activity, such as distance run or calories burned, so that the calculated information can be provided to you as part of the functionality of the Platform.

In many cases, to use particular features within our Platform you may need to provide Kingdom Valor with additional data or additional consent to use particular data in a certain way. For example, to use the heart rate tracking features of our Platform, you may need to connect to a heart rate monitoring device. Similarly, to share content on social media, you may be required to provide your social media account credentials to sign in.

To Communicate Information about our Products, Services, Events and for Other Promotional Purposes

When you consent, we will send you marketing communications and news concerning Kingdom Valor’s products, services, events, and other promotions that may be of interest to you. You can opt-out at any time after you have given your consent.

Direct Marketing

If you are an existing customer of Kingdom Valor (for example, if you have placed an order with us), we may use the contact details you provided to send you marketing communications about similar Kingdom Valor products or services where permitted by applicable law (unless you have opted out). In other cases, we ask for your consent to send you marketing information.

Personalization

We may use the information that you provide to us as well as information from other Kingdom Valor products or services—such as your use of Kingdom Valor’s Platform, your visits to or purchases made in Kingdom Valor stores, your participation in Kingdom Valor events and contests—to personalize communications on products and services that may be interesting for you. In doing so, we may combine the information you provide to us with information that we create about your online activity, including internal insights and analysis. Where required by applicable law, we will obtain your consent to conduct these activities.

If you sign in to your Kingdom Valor account using different devices, we may associate you across the different devices you use to browse our Platform. We may use information collected across these devices to personalize communications on our products and services.

To Operate, Improve and Maintain our Business, Products and Services

We use the personal data you provide to us to operate our business. For example, when you make a purchase, we use that information for accounting, audits, and other internal functions. We may use personal data about how you use our products and services to enhance your user experience and to help us diagnose technical and service problems and administer our Platform.

To Protect Our or Others’ Rights, Property or Safety

We may also use personal data about how you use our Platform to prevent, detect, or investigate fraud, abuse, illegal use, violations of our Terms of Use, and to comply with court orders, governmental requests, or applicable law.

For General Research and Analysis Purposes

We use data about how our visitors use our Platform and services to understand customer behavior or preferences. For example, we may use information about how visitors to KingdomValor.com search for and find products to better understand the best ways to organize and present product offerings in our storefront.

Use (Processing) of Workout Info

As discussed above, Kingdom Valor collects data about your fitness activity or your physical characteristics, together, “Workout Info”, to provide services on our Platform. Because of the personal nature of this data, we strive to provide you with clear information about how Workout Info will be used. As this data may be considered sensitive in certain jurisdictions, we take appropriate measures in protecting and using this data and, where required by applicable law or under Kingdom Valor’s internal policies, will obtain your consent for the use of your Workout Info. Click here to learn more.

Account Linking

If you choose to link your Kingdom Valor account with a membership account at a Kingdom Valor Partner (“Account Linking”), Kingdom Valor will obtain your consent to link and use personal data obtained from Account Linking, including your purchases and returns. We use this personal data to build the Partner Orders page shown in your Kingdom Valor account and give you access to selected benefits, such as access to exclusive Kingdom Valor products, rewards, and experiences, when you shop with our Partners. Kingdom Valor will also use the personal data to personalize your experience on the Kingdom Valor Platform and, if you have given your consent, send you personalized marketing communications. Click here to learn more.

Other Purposes

We may also use your personal data in other ways and will provide specific notice at the time of collection and obtain your consent where necessary.

Legal Grounds

To process your personal data, we rely on certain legal grounds, depending on how you interact with our Platform.

  • When you purchase Kingdom Valor products from our Platform, we need your personal data to fulfill our contract with you. For example, we need your payment and contact